Privacy policy
Last updated: March 18, 2026
This Privacy Policy describes how Yuzu Pte Ltd ("Yuzu Keycaps", "we", "us", or "our") collects, uses, and shares information about you when you visit or make a purchase from yuzukeycaps.com (the "Site").
By using the Site, you agree to the collection and use of information as described in this policy.
1. Data Controller
The data controller responsible for your personal data is:
Yuzu Pte Ltd
160 Robinson Road, #14-04
Singapore Business Federation Center
068914 Singapore
Email: contact@yuzukeycaps.com
2. What Personal Data We Collect
We collect the following categories of personal data:
2.1 Information You Provide Directly
- Name and email address — when you create an account, place an order, subscribe to our newsletter, or contact us.
- Shipping address — when you place an order, to fulfil and deliver it.
2.2 Information Collected Automatically
- Browsing and usage data — including pages visited, time spent on pages, clicks, referring URLs, browser type, operating system, and device type.
- Cookie data — as described in Section 6 below.
- IP address — collected automatically when you access the Site.
3. How We Use Your Data
We use your personal data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your orders | Performance of a contract |
| Sending order confirmations and shipping updates | Performance of a contract |
| Responding to your support requests | Legitimate interest / Performance of a contract |
| Sending marketing emails and newsletters | Consent |
| Analysing Site traffic and improving user experience | Legitimate interest |
| Preventing fraud and ensuring security | Legitimate interest / Legal obligation |
| Complying with legal and tax obligations | Legal obligation |
4. Marketing Communications
If you have opted in, we may send you promotional emails about new products, special offers, and updates. You can unsubscribe at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us at contact@yuzukeycaps.com.
We will never sell your email address to third parties.
5. How We Share Your Data
We do not sell your personal data. We may share it with the following third-party service providers solely to operate our business:
| Service Provider | Purpose | Privacy Policy |
|---|---|---|
| Shopify Inc. | Checkout and order processing | shopify.com/legal/privacy |
| Google LLC (Google Analytics) | Website traffic analytics | policies.google.com/privacy |
| Intercom, Inc. | Customer support chat | intercom.com/legal/privacy |
| Amplitude, Inc. | Product analytics | amplitude.com/privacy |
These providers only process your data to the extent necessary to provide their services and are contractually bound to protect your data.
We may also disclose your data when required by law, court order, or governmental authority.
6. Cookies
We use cookies and similar tracking technologies on the Site. Cookies are small text files stored on your device.
Types of cookies we use:
- Strictly necessary cookies — required for the Site to function (e.g. shopping cart, session management). These cannot be disabled.
- Analytics cookies — used to understand how visitors interact with the Site (Google Analytics, Amplitude). These are only set with your consent.
- Functional cookies — used to remember your preferences and improve your experience (e.g. Intercom chat state).
You can manage your cookie preferences via the cookie banner displayed on your first visit, or through your browser settings. Note that disabling certain cookies may affect the functionality of the Site.
For more detail, please refer to our Cookie Policy.
7. International Data Transfers
Yuzu Pte Ltd is incorporated in Singapore. Your data may be processed by us or our service providers in countries outside your country of residence, including Singapore, the United States, and other jurisdictions.
Where we transfer personal data from the European Economic Area (EEA), United Kingdom, or Switzerland to countries not recognised as providing an adequate level of protection, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission.
8. Data Retention
We retain your personal data only for as long as necessary for the purposes described in this policy:
- Order data — retained for 7 years to comply with accounting and tax obligations.
- Account data — retained for the duration of your account, plus 2 years after your last activity.
- Marketing data — retained until you unsubscribe or withdraw consent.
- Analytics data — retained in aggregated or anonymised form.
9. Your Rights
Depending on your country of residence, you may have the following rights regarding your personal data:
- Right of access — request a copy of the data we hold about you.
- Right to rectification — request correction of inaccurate or incomplete data.
- Right to erasure — request deletion of your data ("right to be forgotten").
- Right to restriction — request that we limit how we process your data.
- Right to data portability — receive your data in a structured, machine-readable format.
- Right to object — object to processing based on legitimate interest, including direct marketing.
- Right to withdraw consent — where processing is based on consent, withdraw it at any time.
EU/EEA and UK residents have these rights under the GDPR and UK GDPR respectively.
California residents may have additional rights under the CCPA/CPRA, including the right to know, delete, and opt out of sale of personal information (we do not sell personal information).
To exercise any of these rights, contact us at contact@yuzukeycaps.com. We will respond within 30 days. We may need to verify your identity before processing your request.
If you are an EU/EEA resident and believe we are processing your data unlawfully, you have the right to lodge a complaint with your local data protection authority.
10. Children's Privacy
Our Site is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at contact@yuzukeycaps.com and we will delete it promptly.
11. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will notify you by email or by a prominent notice on the Site.
13. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact us at:
Yuzu Pte Ltd
160 Robinson Road, #14-04
Singapore Business Federation Center
068914 Singapore
Email: contact@yuzukeycaps.com